Strategy

  • Research
  • Co-Creation Workshops
  • Design Thinking
  • Human Centered Design

1. Discover Phase

  • Business Analysis
  • Technology Analysis
  • Competitive Analysis
  • Stakeholder Interview
  • Expert Interviews
  • User Interview
  • Immersion

2. Define Phase

  • Personas
  • Concept Generation
  • Feature Definition
  • Experience Journey
  • Key Scenarios

Design

  • App Sketches
  • Wireframes
  • Prototypes
  • Interface Design

3. Refine Phase

  • Information Architecture
  • Interaction Model
  • Function Hierarchy
  • Moodboards
  • Mock-ups
  • Component Library
  • Design Guidelines

4. Build Phase

  • Roadmap
  • Detailed Design
  • Flow Design
  • Prototype
  • Documentation

User Testing

  • Guerilla Testing
  • User Interviews
  • A/B Testing