Michaela works as UX Designer in the Ideation Team at Helbling Technik. It is a unique place for start-ups, entrepreneurs and large corporation, to sharpen their product vision and priorities at the sweet spot between desirability, viability and feasibility, for digital applications and engineering products. The team works on consumer products, medical applications, process applications and machine interfaces.

Before she worked as UX Designer in the innovation team at Axon Vibe, the hottest start-up of a serial entrepreneur holding.

Together with her teammates she developed concepts for the skalable white label app, that was launched as ‚Smartway‘ App in partnership with SBB (Swiss Railway) and ‚Essential Connector‘ for MTA (New York Subway).

She has experience in user experience design, service design, user centered design, lean start-up, agile development, which follow the same principles: Research, co-creation, generating ideas, hypothesis, prototype, user test, quantitative measurements, iterate, build.

Her communication design studies and her experience in corporate design, advertising, website architecture, user interaction design help her to quickly develop MVPs (Minimal Viable Products) and plan design systems and guidelines.

She highly appreciates the different perspectives of other professions in cross-functional, international teams and incorporates people’s perspectives at co-creation workshops.

Additionally, her management postgraduate studies help her, to take the economic perspective e.g. business model, processes, change management, marketing.